feedback on music video

In class, we did a peer feedback session where the other class watched our unfinished music videos to suggest what could be adapted or changed to make it more successful, as well as offer feedback on audience and brand image.

Describe the brand image:

 

What conventions of the form/genre can you see clearly?

 

 

 

 

What is your favourite shot in the music video?

• chorus-all characters are singing
• bright backgrounds
• birds eye view of the girls walking and the pictures
• snapshots of the girls having fun

 

Who do you think the target audience is?

 

 

what do you think could be added/adapted in order to improve overall impact of the music video?

• different setting for artist/crop shots so artist is alone in the shots
• change mise en scene of artist-its less thoughtful considering he is the one you need to brand
• faster pace of edit to carry fun vibe

After gaining this feedback, we have decided to re-film the lip syncing shots as they did not fit in with the fun, colourful mise en scene of the rest of the video. Initially, after filming him in a room with a white background as we were limited with time, these shots were not atmospheric or presented any image of the artist which is what the video is supposed to be about. We will re-film the lip syncing in the same setting as the girls-we will film against graffiti backgrounds in Camden to create a running image and atmosphere throughout the video.
This feedback was very helpful in validating our filming and how we approached our audience as the feedback from the brand image and the target audience is accurate to what we intended to achieve. Additionally, it has helped me in deciding to change the video to make it look better, and more exciting and to properly sell and brand my artist.