Targeting my audience

I used several pieces of iconography and specifically used the mise en scene to appeal and access my target audience. 

Trying on sunglasses-I included this sequence of shots to enable my audience to identify with the girls in the music video. For many young people, especially those in my target audience, fashion is important and sunglasses tend to be a key staple in many people's outfits and so this identifies with the activity of shopping which many young people do with their friends. Additionally, the clothing for sale in the background is similar to the style of clothing that I believe my target audience wears and buys. 

Graffiti wall- I am trying to attract an artists and creative audience and so by incorporating contemporary artwork and street art into the music video, it makes it more accessible to my audience and more appealing too. Additionally, the bright colours along with Jeremy messing around having fun against these backgrounds encompasses the young, energetic, free image I was aiming for

Underground- Famous iconography of London so it is a familiar and recognisable sight to my London audience as they use it often which would make them more likely to watch the video if they can personally connect with something. 

Looking through art prints and records is specifically aimed at my target audience as these are two important interests for them.  Also, some prints in the background featuring the union jack solidify the bands' British origin and the typical nationality of the target audience.