Advert feedback

I created my advert by using the original images of the two guys who I chose to be the band members, however I felt their clothing in the images doesn't reflect the genre properly and so I used Photoshop to place the heads on to separate bodies that I had chosen which better embody the typical look of artists in a band. Additionally, I chose a mostly monochrome colour palette to ensure that the digipak cover and the artists stand out. Finally, I included reviews from publications that would typically review the music of a rock band (Rolling Stone, Kerrang and NME). 

After completing the magazine advert for the album and artist, I got feedback on how to improve it. 

Feedback: It is simple and looks professional, the front of the digipak is on the advert, which shows what it is advertising. 
Even better if: the arm of the man (Ed) with the beard looks slightly crooked/ at a wrong angle so to fix this  i could move his arm out of the frame or alter the shape. 

I experimented with trying to fix the arm problem by moving his arm entirely out of the picture, this however it looked slightly strange as there was just one arm in the picture belonging to the other guy.

I also tried moving the image so that more of the arm was in the picture so that it showed the angle of the arm wasn't distorted or bent. However, this resulted in the two band members being too close, and Ed looks more like a background figure instead of part of the band.




I have decided to move the image so that the arm is no longer visible as i think the composition as a whole is improved as the two men look more like a duo and the space between the top and the arm left a white space which drew too much attention.

Additional feedback: "good to see changes to positioning of the artist i.e. his arm"

Feedback question: Can you explain how the band and the image is tapping into the zeitgeist?

Zeitgeist is the intellectual fashion or domininant school of though that is typical and influences the culture of a particular period of time. I have addressed the current zeitgeist in music which is the trend of beards and tattoos, especially within the rock music industry. Firstly, I chose a man who had a beard as it is commonly associated with being fashionable and 'cool' among young men, as well as the tattoos which are typical for current musicians. by utilising these features, I have made the band image more believable and in turn, provided potential for them to be popular as they fit in with the desirable musician image at the moment.