Advert research

As part of the marketing for the band, we have to create a magazine advert for the artist and the album.

I have looked at several typical magazine adverts and I have found:

The artist, even if they don’t appear on the cover of the album, they often appear on the advert to sell their image as well as their music, for example, All Time Low. This feature makes it more obvious that it is a product that its trying to sell, as usually the artist is as the centre of selling their products, additionally, as the artists are in the music video featured on the digipak as well as on the advert, it links the two together, further selling their image.

 Another element of the adverts are that it always has the cover of the album in some way to emphasise the product and ensure it is recognisable when people go to buy it. Both Fall Out Boy and Florence and the Machine do this by using the cover of the album as the image for the advert. On the other hand bands such as All Time Low include an image of the cover of the album on the advert somewhere. This is effective as is solidifies the brand of the artist and makes the album more memorable as there is a single reoccurring image for consumers to see.

The obvious feature that is used is a constant typeface. Each artist always has a particular font that is specific to them to ensure that people immediately associate the lettering to the artist.

Additionally, the date of album release and critic reviews also make an appearance on the advert to provide consumers with information on when to get the album, the reviews could act as a comfort for consumers as often people seek out others’ opinions and acceptance before buying things.

I will use all of these features and elements whilst creating my magazine advert, to make it as realistic and successful as possible.