I sketched out possible designs and layouts for my advert poster to get an idea of the most effective and realistic layout for it. My first sketch is influenced by other adverts I have looked at, as well as influenced by the aesthetic of polaroid photographs as polaroid's are associated with the alternative/indie culture and so matches the genre of the band and the song in particular. I have put the name and album name at the top to instantly inform viewers of what the poster is advertising, also this would make it more recognisable to fans. A typical convention of album adverts is that they have the release date and reviews of the album on the poster to encourage people to buy it. In my sketches, I too have included this as it is key information for my audience.
The second sketch is more open, the text is over the background and placed in the spaces between their bodies. The name and album are still at the top of the poster, in the largest font to attract attention to the artist. I feel this sketch is much less successful compared to the other one as it looks just as an image with text on top. with no borders or any other objects to accentuate the band or to make other things stand out, I feel this layout would not catch people's eye and so would not be as successful in marketing the band.
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