Thursday, 29 January 2015
Digipak mood board
By researching bands within the rock and indie genre and their album covers, I have identified typical iconography that is specific to the genre.
Firstly, almost all bands in contemporary rock music have a logo. For example, Metallica and Fall Out Boy and this greatly helps the artists to become more easily recognisable to consumers as they have a simple symbol that represents the band. As a result, I have decided to create my own logo for The Crookes as an extra marketing tool to develop the brand of the band.
Also, I have realised that albums tend to have limited colour palettes, therefore they are simple and aesthetically pleasing, potentially making them more successful in terms of selling the artist.
Additionally, font is a very important aspect of creating a brand for the artists as often fonts end up being associated with a musical for example the 1920's/art deco font used by Paloma Faith.
By creating this moodboard of images that are related to my genre, I have gained a better understanding of what is included in a digipak, as well as how to create a distinctive image for a band.
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