Lower than Atlantis-Digipak analysis

I have chosen to look into Lower than Atlantis' digipak as the band belong to the same genre as my chosen song.

Each side of the digipak has different elements on it:

Front-Image of the band and logo/their name

Inside left-Name of band members and credits for album and lyric booklet 

Inside right- disk

Back- song names

The main colour used on the entire digipak is pink which is an unusual colour to choose for a band in the rock genre as it is usually associated with girly and young imagery. however through the use of this colour, it says a lot about their image; they are different, bold and brave/adventurous. 

The strong use of pink complements they way in which the faces of the band members have been edited. they have quite bluish tones to their skin which is complemented my the pink, also it presents a contrast between cold and cute because as well as the blue tones to their skin, the band show no emotion or expression on their faces which adds to the cold feel, but this is balanced by the pink which typically symbolises calm and creativity. 

The album is self titled and so the only text on the cover is the name of the band. This helps them stand out and the typography used acts as their logo as it is used everywhere (the disk, the cover and on their drum kit during concerts) and so it is instantly recognisable. In addition, the fonts used for the title make the cover eye catching as two different fonts are used. This is effective as it provides more for the eye to look at as the cover is very simple, also, it sells the band really well as the final word of their name is emphasised and so people are more likely to remember their name.

In terms of the band members, the cover uses direct more of address which gives the feeling that they are connecting with the viewer. This makes the cover more personal and appealing to a consumer as they feel that it is directed at them.

The clothing of the band is very simple; plain black clothing make them really stand out against the light pink background, however the attire is still very simple so not to draw too much attention to their appearance. This reflects the genre as British rock bands are not focused on selling their appearance and image, its more about the brand they have established through their music.