Firstly I asked what do you think the genre of this song is?
Half of the people I asked thought it was indie, 3 thought it was pop and 2 thought it was rock. I am pleased with this feedback as it is primarily indie but has elements and influences from the pop and rock genres too and so I am glad that this came across to my target audience.
What did you like about the video?
"the idea of fans attending a concert"
A male member of my target audience spoke about the concert sing-along vibe which I am glad came across as concerts and live shows are such an important part of the indie genre and bands within it. I have learnt from this that my editing and mixing in the girls lip syncing too does convey the idea of fans being able to sing along with one of their favourite artists and that this element is appealing and interesting to my target audience as they can identify with singing along to their favourite song.
"the girls having fun connotes strong friendship"
From an 18 year old member of my focus group of target audience members, I have found that the narrative element appeals more to the female part of my audience more as they can identify with them easier. The girls went on to say how the 'strong friendship' element appealed to them as it was something they could recognise or aspire to.
"how the video is synchronised with the music"
By editing to the beat of the music and keeping up with the fast pace of the song, this has appealed to my target audience. I understand that having the video synchronised with the track makes the music video more appealing and easier to watch as well as holding the attention of viewers throughout the song.
"the use of photos at the beginning and then bringing them back throughout the video and seeing the girls out doing those activities"
Many of the people in my target audience feedback group enjoyed the running theme of photographs and capturing the best moments in your life which is essentially what the song is about. By having an ongoing repertoire of photos, it enabled me to constantly refer to the narrative and what the girls were doing as it embodied the key themes of the song itself.
"fun ending with the artist mucking about"
The playful, 'I don't care' persona of my artist was referenced a lot and in particular the males in my feedback group found Jeremy's acting and messing around sequence to be their favourite part as they said they felt it influenced them to be more fun and laid back as well as saying that it made the artist more likable and relatable.
What impressions do you get from the artist singing the song?
Again I left this question open to comments instead of multiple choice as I wanted a true impression of the artist. I asked this question because it is important for me to know if I have branded and sold my artist in the correct way.
3/10 said they thought he was cool, then 2/10 for all the other responses.
This has led me to believe that I have been successful in presenting my artist as I intended to emulate a cool, laid back artist as is typical of the indie genre. It also means that I didn't do anything to bring him across in any negative way and so he would appeal and attract my target audience.
What could be improved?
"changing up the shots of the girls-they got a bit repetitive"
"shots are a bit jumpy towards the end, edit them closer to the beat"
Based off of this feedback, I now know that, to fully maintain my audiences attention, I should have included a greater variety of shots of the girls singing perhaps in different environments, and also in my editing process, I should have more tightly edited the final shots more in time with the music to make the editing as clean cut as possible.
Out of 10, how clear is it that this is a digipak (album)?
I asked my audience this to simply see if I had met the brief of creating a digipak for my artist.
From the feedback, I have seen that my audience does in fact think it looks like an album.
"The front and back covers look really professional" - From following the conventions I had found in my research, I was able to create a realistic digipak.
"I like the simple picture as the background of where the disk goes" - The simplistic images and layout of my digipak appealed to my audience as well as the colours - "the colours are really nice and calm and make me feel chilled out", and so from this I can see that using relaxing imagery with a specific colour scheme has appealed to my target audience and the 'chilled out vibe' has been transferred from my digipak onto my audience.
"The track list is good, they stand out because the writing is in white and I like that the song 'Waves' links to the cover" - The choice of using white as my text colour worked well as it enabled everyone to see what was written on the digipak, and I was pleased that two people noticed that the album artwork was influenced by another track title.
Would seeing this poster make you more likely to buy the album?
As the advert poster's purpose is to sell the album, I found that this would be a useful question to ask.
8/10 said that it would make them more likely to buy the album. "seeing the actual band members makes me want to buy it more because I now know who is behind the music" - although the music itself is a main priority when buying an album, my audience said that seeing who the band are also influences their decision when buying music (perhaps a little superficial), and so I can see that by having the band members on the poster, it widens their appeal to the audience and shows that appearance is very important to many music fans.
1/10 said it would make them less likely to buy the album as they found the band members to look a little intimidating and too 'edgy', lessening the band's appeal to her.
1/10 said they were just likely to buy the album as "their appearance doesnt make me more or less likely to buy the album, I like the song so that it all that matters to me". This piece of feedback, be it small, reinforces the idea that to some music fans, appearance and image is irrelevant, the quality of the music is what matters.
From all of my feedback on the music video, the digipak and the advert, I have learnt that I was able to get across my desired image and impression of my artist and the genre of the song. Additionally, I have found that despite having quite a refined target audience, there is still variation on how different members of the audience react to my media products and so this, in the future, would make me thing differently when trying to appeal to a mass audience-ensuring there is something that appeals to everyone.
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