In support of the Goodwin theory, the artists are taking the
roles of the actors and the performers in the video which enraptures the
audience as their whole focus is on the band; therefore the video is fulfilling
its purpose of marketing the band and their song. The performance is very
comical as the band members take on comedic characters and the setting and dancing
that takes place is so out of character and seems misplaced in a video for a
rock song, however all of these opposing ideas make it more enjoyable to watch.
I have chosen to analyse this video as the song is part of
the rock genre and to get a better understanding of construction of narratives
in rock music videos.
Firstly, it contains all of the forms and conventions of a
music video, there is a performance by the band featured in the video,
including lip-syncing, the video is set in more than one location: a block of
flats and a bar/club. Every edit is cut to the beat of the music, making is
more comfortable to watch and the editing is continuity editing as it follows
the band in a single narrative.
In terms of the conventions of the genre, it rejects some
conventions as typically rock videos tend to have quite a dark atmosphere to
them and are mostly performance based. However, the simple narrative drives
this music video; set in 1982, the band is celebrating a win in a football
match and goes to a club, completely irrelevant to the song. Due to this
element, the video also adopts one of the main forms of a rock video: that the
narrative is usually completely irrelevant to the lyrics and so the visuals are
in disjuncture with the song. 
Analysing this video has been extremely helpful as I now
know how that my narrative can totally ignore the lyrics of the song and still
be successful, but also that rock videos always have a whole band performance
as this is a key convention of the genre.
No comments:
Post a Comment