How did you attract/address your audience?

In order to target my audience of young women i included several thing in my opening that I believed would appeal to them.

Firstly, I created and cast characters that were of a similar age to my target audience as it would make it easier for them to relate and connect with someone of a similar age.

In addition, the attire of both girls would be quite recognisable to my target audience, for example the wealthy girl was wearing converse, a popular shoe brand, and several items of clothing from places like Topshop and Primark.

<--- Charlotte is 17 years old so has a relatable age to my target audience. 

In interviewed 20 girls aged 16-20 and 15 of them shop at Topshop so it is a suitable shop to associate with          ---->
my audience 



Additionally, although psychological thrillers are not typically targeted towards young women, I have done this as my film has links to other things they enjoy like Skins which brings together a group of very different young people, and my film brings together two people from very different worlds in terms of social status. Also, later on in the film I intended to use product placement to attract and address my target audience by including items such as laptops and showing shops that i believe my target audience would shop in.

By interviewing focus group of my target audience i found that:

“the characters appeal to me because they are the same age as me so I can relate to them more than if it was teenage boys or adults”

“the music appeals to me because it is quite soft but with the film it makes it tense and fits with the two girls”

“I recognise the setting because I live around there, so it is more appealing because I recognise the place and so I can picture things happening there”

“the characters didn't really appeal to me because I feel like I didn't get to know them well enough”